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Cruising Cyberspace
Web Site Pick Of The Month

By Pam Wegmann

Did you rush out of the house this morning without a moment to look at the day’s main news stories?  Was your morning too hectic to read today’s paper?  You can still catch up on the day’s news at your computer once you settle behind your desk at the office.  You’ll find our local metro newspaper,
The New Orleans Times-Picayune on the Internet at 

www.timespicayune.com

Although you can get most of the same local, regional, national and international stories at this site that you find in the daily print version, it is not the easiest site to navigate. This site has a number of issues that make it less user friendly than it should be.

The top half of the screen contains the newspaper’s logo and uses valuable space that promotes its business rather than the user’s information needs: how to subscribe, advertise, and the classifieds.  

The path to news coverage sits below within a frame that consumes the bottom half of your computer screen and that is really Nola.com, the T-P’s Web community site. Looking for serious content, the flashy graphics visually overpower the button bar where links sit for news information.   Overall, the site is just too busy for the eyes.

When you manage to find the muted content buttons sandwiched between the flashing banner ad and the colorful pictures and graphics, you will find one good feature. When you put your cursor on top of one of the content link buttons, its sub-category links automatically appear in a pull-down like menu. This saves you a click to see what is contained on the sub-page. 

However, this nice feature also has a flaw.  Because of the frame, those lists on the pull down menus that are lengthy are cut off and the items on the bottom of the list are not visible. This is especially true for the News & Biz button, which is the one most business people would probably use.  

Links that will get you to some serious content include News & Biz, which provides news stories, traffic and weather, the Money section, AP wire stories, and stories from the various parishes, which in newspaper lingo is “zoned coverage.”

The Home page link will allow you subscribe to as many as thirteen 
e-mail newsletters on topics such as breaking news, prep sports, and weekend information.

There are also buttons for Local information (maps, white pages), 
Sports, Living, Entertainment, Forums & Chats, live Cams, and Marketplace, where you can find coupons, auctions, classifieds and yellow pages.

One of the most glaring weaknesses of this site is the lack of archives of previous stories. Most major newspaper Web sites offer the ability to search through back issues, even if they charge a fee for doing so.  The lack of searchable archives hinders considerably the value of this site.

If you want to use the site to find out who’s playing at Tipitina’s this weekend, it will serve your purpose.  But if you want to find out about trends in a local industry, forget it.  In its present form, this site is more of a community gathering place rather than one that can meet the needs of the businessperson seeking serious information.               

Knowledge is Power!  :-)
March, 2001

Questions/Comments can be sent to pam@info-matters.com or faxed to 504.738.0016. You can also reach Ms. Wegmann at 504.738.0070.
 

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